A human front page
Brands actually killing it, picked by people who watch the work — not an engagement farm dressed up as taste.
Killing Social
A front page for brands killing it on social. Curated by humans.
What's in the toolbox
Steal like a strategist.
Killing Social is a front page, a filing cabinet, and a study desk for social that is actually good.
Buckets that stay useful
Collect the reels that matter and group them by campaign, craft, or obsession. Your references, not a graveyard of likes.
Study, don't scroll
Slow a reel down. Add notes and tags so you can steal the cut, the hook, and the pacing on purpose.
Accounts on a leash
Import the profiles you keep coming back to and refresh their latest posts onto a shelf you control.
Social is loud.
This is the shelf.
The practice
From the feed to the shelf.
A short path from a reel you admire to a reference you can brief from. Watch, file, then study the craft.
- 01
Watch the edit
Start on a front page of brands that are actually killing it. People who watch the work make the cut, so you spend your time studying craft instead of hunting a feed.
- 02
File what matters
Drop reels into buckets by campaign, craft, or obsession. The reference stays attached to the brief it belongs to, ready the next time you need it.
- 03
Study the craft
Leave notes and tags on the hook, the cut, and the pacing. Import the accounts you already trust and refresh their latest posts onto a shelf you control.
Who it's for
For people who look twice.
Killing Social is a creative reference library for brand social: a front page, a swipe file, and a study desk for teams who treat the work as craft.
Brand teams
A living shelf of social worth putting in the next brief, shared with the people who have to make the work.
Strategists
Hooks, formats, and pacing you can point at, with the reel still attached when the deck needs proof.
Agencies
Client references in one place the whole team can open, grouped by the job they are actually for.
Creators
The accounts you already respect, imported and refreshed so you can study them on your own time.
Questions
Before you start a shelf.
Plain answers about the front page, buckets, and what it means to study a reel.
- What is Killing Social?
- Killing Social is a human-curated front page for brands doing exceptional work on social, and a library for keeping and studying the reels you want to learn from.
- How is the front page chosen?
- Editors watch the work and pick brands that are killing it. The front page is a point of view, curated by humans, rather than a ranking of whatever is winning the feed today.
- What can I keep in a bucket?
- Reels you want to return to, grouped by campaign, craft, or obsession. A bucket is a filing cabinet for creative references you will actually open.
- What does studying a reel look like?
- Open the reel, watch it slowly, and leave notes and tags. The hook, the edit, and the pacing stay attached to the piece so you can steal the craft on purpose.
- Can I bring in accounts I already follow?
- Yes. Import an Instagram profile and refresh its latest posts onto a shelf you control, next to the other work you are studying.
- How do I submit a brand?
- Point us at a brand that belongs on the front page. Submissions open from the Submit page.